PR and Communication Manager - Primark -UAE

Job no: 592689
Work type: Permanent - Full Time
Location: UAE
Categories: Various categories

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Role Brief:

To contribute to added customer value, a strong brand, and increased sales by ensuring a strong strategic foundation for the Region’s PR & Communications activities. The role works cross-functionally to drive omni-channel performance and collaborates closely with the Customer Activation Team to maximize the effect of earned communication. It plays a key role in proactively engaging customers and stakeholders through insightful, trustworthy, and innovative communication. 

Key Areas of Focus: 

  • Based on insights from each individual market and with Primark’s customer in focus set goals, priorities and strategies on a yearly basis to meet the regional overall objectives, both short and long term. 

  • Ensure input in Regional Customer Activation meetings, making sure that we optimize the possibility to leverage on earned media 

  • Ensure input, challenge and support PR & communication activities on Sales Market level when relevant 

  • Proactive responsibility in ensuring that communications activities and organizational set up covers current and future regional needs, including continuous risk assessment. 

  • Build, strengthen and protect Primark brand by trustworthy communication  

  • Focus on proactive Media Relations strategies to support regional objectives  

  • Crisis Management, support, guide and coordinate when needed. Work closely with legal and leadership teams to mitigate risk and protect brand reputation 

  • Manage and build strong relationships with fashion editors, journalists, stylists and media outlets within the region 

  • Write and distribute press releases and media kits with regional media  

  • Secure media coverage in relevant print, digital and broadcast channels 

  • Ensure a strong regional communication plan that can work effectively on sales market level with few adaptations 

  • Give high level input on strategic approaches in regional customer activation planning for optimized results within the region 

  • Identify and collaborate with fashion influencers, celebrities and content creators  

  • Negotiate and manage partnerships and gifting strategies  

  • Monitor and report on influencer ROI and campaign performance  

  • Coordinating campaigns that align with the brand’s identity and marketing goals  

  • Plan and execute PR events such as product launches, media previews, fashion shows  

  • Oversee guestlists, media attendance and post-event coverage 

  •   Follow up and report on KPIs and objectives connected to project responsibility, showing the connection to added customer value and the business when possible 

What we're looking for: 

  • At least 5 years’ experience from similar positions and/or within PR/Communications 

  • Proven track record in creating movement in brand perception through PR & communications activities. 

  • Knowledge and experience of working with local media (fashion & corporate). Having a good network with journalists, stylists and influencers is an advantage.  

  • Meriting if experience in working with strategic communication toward multiple countries. 

  • Previous experience from managing teams including leading other leaders in a retail environment is a given. 

  • Experience in being a part of senior management team, ensuring strong collaboration and integration of communication 

  • Experienced buyer of media and creative services. 

  • Meriting with competence within digital/tech and omni ways of working 

 

Position Description

Advertised: Arabian Standard Time
Application close:

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