Role Overview:  

We are seeking a dynamic and results-oriented Paid Media Executive with 3-4 years of experience in media planning, buying and reporting. The ideal candidate will have a solid understanding of digital media strategies, and ad setup, and be proficient in analyzing campaign performance. Experience in consumer marketing is a must, as this role will play a key part in driving performance for our brand across various digital platforms. 

The below Key Performance Areas include but are not limited to:

1. Media Planning & Buying:

• Develop and implement paid media strategies across channels such as Google Ads, Facebook, Instagram, YouTube, and other digital platforms.
• Work closely with internal teams to align media campaigns with broader marketing objectives.
• Negotiate media buys and placements to optimize budget and maximize ROI.

2. Ad Campaign Management:

• Set up and manage campaigns across a range of platforms, ensuring they are running effectively and within budget.
• Adjust targeting, bids, and creatives as necessary to drive optimal results.
• Monitor campaign pacing and performance to ensure KPIs are met.

3. Reporting & Optimization:

• Analyze campaign data and generate reports that provide insights and recommendations for improving performance.
• Optimize campaigns based on performance metrics, including CTR, CPC, CPA, ROAS, and others.
• Collaborate with the analytics team to refine reporting processes and tools.

4. Consumer Marketing Expertise:

• Leverage experience in consumer marketing to drive relevant and engaging campaigns that resonate with the target audience.
• Understand audience behavior and trends to inform campaign strategies.
• Stay updated with the latest digital marketing trends, tools, and best practices.

5. Collaboration & Communication:

• Work cross-functionally with creative teams to develop ad copy and visuals that align with campaign objectives.
• Communicate effectively with internal and external stakeholders to ensure alignment on media plans and results.
• Maintain a positive and proactive attitude while working under pressure and meeting deadlines.

Job Requirements: 

- Knowledge:

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 3-4 years of experience in paid media, with hands-on experience in media planning, buying, and campaign management.

- Experience:

• Experience Level: 3-4 Years  
• Ability to work closely with the media agency on a daily basis is a must.

- Skills:

• Strong understanding of performance marketing metrics and digital ad platforms (Google Ads, Meta & Tiktok Ads, etc.).
• Experience in consumer marketing, with a proven track record of driving results.
• Analytical mindset with the ability to interpret campaign data and provide actionable insights.
• Excellent communication skills, both written and verbal.
• Positive attitude and ability to work well in a fast-paced, collaborative environment.
• Good knowledge of Microsoft Office and ability to translate media results into business results through presenting these ideas on monthly results / strategy deck.

- Additional role requirements:

• Proactive and can-do attitude; analytic mindset; ambition for excellence; pragmatic approach to problem-solving
• Strong understanding of performance marketing metrics and digital ad platforms (Google Ads, Facebook Ads, etc.).
• Experience in consumer marketing, with a proven track record of driving results.
• Analytical mindset with the ability to interpret campaign data and provide actionable insights.
• Excellent communication skills, both written and verbal.
• Positive attitude and ability to work well in a fast-paced, collaborative environment.