Duties and Responsibilities

• CRM Implementation and Maintenance:
• Assist in the implementation and ongoing maintenance of the CRM system, ensuring its optimal performance and alignment with business goals.
• Configure and manage CRM settings, workflows, and automations to streamline processes and enhance efficiency.
• Data Analysis and Reporting:
• Work with the data intelligence team to identify trends, patterns, and opportunities for improvement.
• Create reports and insights based on customer behavior, campaign performance, and key metrics.
• Campaign Management:
• Execute CRM campaigns across various channels to nurture leads, drive conversions, and foster customer loyalty.
• Collaborate with the marketing team to develop personalized and targeted campaign content.
• Track campaign performance and optimize strategies based on results.
• Partnerships:
• Support and create leads for relevant partners to the business.
• Work with the team to create a partners ecosystem beneficial for the customers.
• CRM Strategy:
• Contribute to the development and implementation of the overall CRM strategy.
• Identify opportunities for CRM system enhancements and process improvements.

• Loyalty Program Management:
  • Support in managing the organization's loyalty program, including points accrual, redemption, and tier management.

• Analyze loyalty program data to identify customer segments and tailor rewards accordingly.
• Execute strategies to increase customer engagement and participation in the loyalty program.

Requirements and Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in CRM systems and tools (e.g., Salesforce, HubSpot).
• Strong analytical skills and ability to interpret data.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Knowledge of marketing automation principles and tools.
• A firm believer of the “Customer First” approach.