The Senior eCommerce Trading Manager is a critical commercial leadership role responsible for driving online
trading performance across Alshaya’s portfolio of digital brands. Reporting to the Head of Online Performance,
the role creates a single, fact-based view of performance and works with brand teams to deliver their agreed
forecasts, business plans and growth ambitions.
The role contributes to driving the online trading performance cadence across weekly trading meetings, monthly
forecasting sessions, monthly core-brand performance reviews and quarterly business reviews. The Senior
eCommerce Trading Manager ensures discussions move beyond reporting into clear decisions, ownership and
actions.
This individual is expected to understand the complete set of levers that shape online performance, including
traffic and online marketing effectiveness, conversion, inventory availability, product and category mix, pricing,
promotions and offers, onsite experience, customer demand, fulfilment constraints and trading calendar
execution.
The role connects these drivers to explain performance, identify risks and opportunities, and recommend the
actions required to close gaps.
The Senior eCommerce Trading Manager acts as a constructive challenger to both central and brand teams. They
use robust analysis, commercial judgement and customer insight to test assumptions, challenge under-
performance and push for recovery actions that maximise sales, conversion, margin, sell-through and
profitability.
The role is also accountable for producing clear, accurate and decision-oriented weekly, monthly and quarterly
performance reporting for the Senior Leadership Team, with a concise narrative that explains what happened,
why it happened, the outlook, and the actions or support required
This role
· Works with the Head of Online Performance to deliver the agreed strategy.
· Works as an integrated part of the brand teams and central eCommerce to execute the agreed strategy.
· Own the consolidated view of online trading performance across Alshaya brands, markets and channels.
· Hold brands and central teams accountable for delivery against forecast and business plan through fact-
based challenge and action tracking.
· Connect customer, commercial and operational performance drivers to identify root causes, risks and
growth opportunities.
· Is a highly analytical, dynamic and attentive individual who is great at relationship building.
· Uses data, insights and research to drive idea generation and decision making.
· Works seamlessly across the organisation forging strong relationships.
· Identifies ways of improving profitability through improved processes.
· Is customer centric at all times.
· Is an ambassador for Alshaya and a thought leader.
KEY RESPONSIBILITES
Trading Performance
· Own the consolidated eCommerce performance view across Alshaya online brands, identifying
performance trends, gaps to plan, risks and opportunities.
· Track performance against business plan, forecast and prior year across the full online commercial
funnel, with particular focus on sales, traffic, conversion, average order value, margin and sell-through.
· Develop a clear understanding of brand, market, category and channel performance, distinguishing short-
term trading effects from structural issues.
· Partner with brand and central teams to agree recovery or acceleration plans and monitor delivery
through to outcome.
· Balance growth, margin, inventory and customer outcomes when recommending trading actions.
Online Performance Tracking
· Actively contributes to weekly trading meetings, ensuring discussion is evidence-led, focused on drivers
and converted into clear actions, owners and deadlines.
· Co-chair monthly forecasting sessions with brands, challenging assumptions and supporting the
development of ambitious, realistic and evidence-based forecasts.
· Lead the performance narrative for monthly core-brand reviews and quarterly business reviews,
connecting results, outlook, risks, opportunities and required decisions.
· Maintain strong action governance across performance forums, following through on commitments and
escalating unresolved gaps or dependencies.
· Constructively challenge brand teams where plans, forecasts or actions are not sufficient to deliver the
expected performance.
Commercial Insight
· Analyse the complete range of online performance drivers, including online marketing performance,
traffic quality, inventory availability, range, promotions and offers, pricing, onsite experience, conversion,
content, fulfilment and customer behaviour.
· Identify the root causes behind performance movements and quantify the customer and commercial
impact of key drivers.
· Assess how trading levers interact, for example how marketing demand, stock availability, promotional
depth and onsite execution influence conversion, sales and margin.
· Translate complex data into a clear commercial story and specific recommendations for brand teams and
senior leadership.
· Monitor competitor and market activity to identify relevant threats, opportunities and changes in
customer expectations.
Reporting
· Own the production and continuous improvement of weekly, monthly and quarterly eCommerce
performance reports for SLT.
· Ensure reporting is accurate, consistent and delivered with a clear executive narrative covering
performance, drivers, outlook, risks, opportunities and asks.
· Partner with Data & Analytics and relevant teams to strengthen data quality, reporting definitions,
dashboards and access to decision-critical insight.
· Create a trusted single performance view across brand, market and channel cuts, reducing conflicting
interpretations of results.
· Continuously simplify and improve reporting so that leadership attention is directed to the most material
decisions and actions.
· Delivers a robust report suite across all aspects of trade and is constantly seeking new ways to visualise and simplify complex trading issues and metrics.
Planning
· Contribute to the eCommerce trading roadmap and annual planning process, ensuring priorities reflect the most material performance opportunities.
· Work with brands to align trading calendars, campaigns, product moments, promotional plans and inventory readiness with commercial targets.
· Collaborate closely with Brand, Marketing, SEO, Customer Experience, Online Operations, Marketplace, Technology, Data & Analytics, Finance, Supply Chain and Merchandising teams.
· Surface dependencies early and mobilise the right teams to remove barriers to performance.
· Promote repeatable best practice, stronger commercial discipline and capability development across the online trading community.
People
· Is a respected member of a team of experts across the digital business, establishing best practice working processes and developing the online trading community.
· Work seamlessly across the eCommerce team and provide support down to campaign level.
· Work seamlessly with brand teams to ensure that trading activity is delivered in line with set processes and procedures, and in accordance with regional strategies, goals and objectives.
· Work well on own initiative but also be a fully committed team player. Expertise
· Data Driven, Commercially Astute, a Great Communicator, Customer Focused and Organised.
· Aware of competitor activity and poised at all times to capitalize on opportunities and repel threats.
· Contribute to the overall mission of the department.
· Constantly look for new opportunities and regularly make suggestions as to how things can be improved
Key Skills
· At least five years’ experience in eCommerce trading, digital performance, commercial planning or a
closely related role, with a strong record of driving measurable performance improvement.
· Demonstrable experience owning trading performance, forecasts and business reviews in a complex
retail or consumer environment.
· An experienced trader who understands how to successfully drive maximum value from a digital
shopping environment.
· Good knowledge of all marketing channels and performance marketing techniques.
· Ability to collaborate and co-create.
· Good understanding of UX best practise.
· Calm under intense pressure.
· Experience working directly with senior brand or commercial stakeholders and constructively challenging
performance plans and assumptions.
· Strong experience producing executive performance reporting and presenting recommendations to
senior leadership.
· Outstanding analytical skills.
· The ability to translate data into actionable insights.
· Great presentation skills and the ability to show complex issues in an engaging way.
· Self-starter with a high degree of initiative.
· Project management abilities and highly organised.
· Ability to multitask and prioritize.
· Attention to detail.
· Commercially minded and extremely driven.
· Expertise with enterprise funnel analytical tools (e.g. Google Analytics, Content Square, Clarity etc.)
Preferred Skills
· Fashion and beauty experience.
· Relevant degree or professional qualification.
· Experience of MENA markets.
· Experience of a franchise business model and multi-brand operations.
