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Senior Proposition Manager - Customer & Technology - UAE

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Job Number:
4440187
Work type:
Permanent - Full Time
Location:
UAE
Categories:
Mid-Senior Level

Company Description

  • Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

 

Role Profile

  • Develop and implement a long-term strategic roadmap for Aura that aligns with Alshaya's overall business objectives across Middle East and North Africa (MENA)
  • Stay abreast of industry trends and competitor activities to ensure Aura remains competitive and innovative.
  • Ensure loyalty programme is consistently delivering an effortless experience to customers and colleagues
  • Build the future roadmap of the programme to create the most compelling and differentiated retail proposition in the region
  • Manage existing partnerships and identify new opportunities to enhance member value and drive revenue.
  • Drive new partnerships, negotiate and manage partnership agreements to secure favorable terms and maximize value for Alshaya.
  • Drive strategic partnership initiatives that deliver exceptional experiences to our Aura members, solidifying our position as a worldclass programme.
  • Identify new revenue generating streams through Aura partnerships.

 

Key Performance Areas

  • Driving the partnership strategy to increase member value through high value partners, new business and proposition creation
  • Conceptualise and create new customer proposition that creates profitable ancillary streams for Alshaya
  • Drive new partnerships for partner funded benefits to enhance the Aura Programme proposition by adding worldclass and experiential high tier member benefits.
  • Monetise the loyalty programme data to grow customer value and increase revenues
  • Reshape and drive the long term strategic roadmap of Aura
  • Build business cases for securing internal buy in and negotiate profitable terms for Alshaya
  • Run and operate partners and new products / services
  • P&L management, loyalty health via a defined KPI/ OKR set, in addition to distribution, management and dilution of loyalty currency and assets, in accordance with brand and member behaviours.
  • Work with our analytics, CRM, marketing product and other partner teams to find opportunities to address business challenges and changing customer needs
  • Developing the Loyalty Program Product Strategy to offer the right customers, the right product, at the right time 
  • Develop deep understanding of customer behavior, economic outcomes, business feasibility, etc. and identify how we can achieve the best possible outcomes for our members
  • Lead critical workstreams defining the proposition and strategy of the future programme
  • Keep stakeholders up to date and engaged with projects and ensuring teams are onboard to meet our bold targets
  • Tailor loyalty programme to divisions to make the programme adaptable and not one size fits all
  • Innovate and create the best in class example in the organization to implement customer change
  • Work with research team internally to conduct loyalty programne studies and consistently collect feedback from customers
  • Create close the loop programme to implement feedback from customers and colleagues
  • Lead service design and customer experience worksterams to deliver super customer experience to colleagues
  • Oversee value driving initiatives through data analysis
  • Lead the creation of a strong value proposition to service identified segments through enhanced services and experiences
  • Work with the wider team to ensure these segments are fully serviced through comms, experiences and product enhancements as appropriate
  • Act as a loyalty consultant to brands as a loyalty SME to drive their business objectives.

 

Required Skills and Competencies:

  • Experienced in revenue management, loyalty, finance or analytics – consideration to consumer behaviour.
  • Ability to utilise metrics/analytics to identify opportunities and measure results.
  • Excellent organisation and communication skills.
  • Strong commercial acumen and negotiation skills.
  • Skilled in multi-tasking and supporting several projects simultaneously.
  • Ability to manage diverse stakeholders (internal and external)
  • Strong self-starter.
  • Strong problem-solving skills.
  • High energy and a self-starter looking to make an impact.
  • A passion for loyalty programs and the retail industry.
  • Good written and spoken English (Arabic a bonus).
  • Excellent presenter with the ability to persuade C-level leadership.
  • Create great and compelling presentations.

Experience:

  • 8+ years of experience in a customer-centric, data-driven marketing role, consulting roles within CRM/Loyalty
  • Top-tier strategy consulting background or experience in a complex global organization highly desirable
  • Retail experience is a plus.

Education:

  • Master’s degree in business, Strategy, Innovation

Advertised: Arabian Standard Time
Applications close: Arabian Standard Time

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