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Marketing Executive - Customer and Marketing Communications - Kuwait

Apply now Job no: MRF7407
Location: Kuwait
Kuwait Head Office

Job Profile:

The Business Partner Executive serves as a single point of contact for brands within the Brand Teams under the supervision of the Business Partner Manager. Key focus will be on customer acquisition, digital and loyalty campaigns as well as ad hoc projects from time to time.

The Business Partner Executive works closely with the Brand teams within CRMD & the broader CMC for activities such as campaign execution, on and off-line media buying, insights, loyalty, digital product etc. to serve brands and deliver quality campaigns.

The executive will build strong relations with brand marketing teams and take a structured approach to deliverables to ensure marketing campaigns are delivered on time and accurately.

Key Performance Areas:

Client Relationship:

  • Take full ownership of the tasks & campaigns given by their BP Managers for a portfolio of brands and understand the business impact of the task at hand
  • Develop and manage effective relationships with internal and external customers, stakeholders and vendors to deliver accurate, timely and cost-effective communication outcomes
  • Support brands with best practice in terms of content creation, media placement, and CRM campaigns. Evaluate copy and creative
  • Collaborate with a range of teams including digital, product and marketing teams to ensure the on-time delivery of campaign objectives and effective implementation of the customer contact strategy
  • Educate and upskill brand marketing teams and be an enabler for the brands to use new tools introduced to the business for BI
  • Advice and support brands across Alshaya on digital & CRM strategy and best practice


CRM & Digital activities:

  • Plan campaigns with brand executives and coordinators including SMS, email marketing, digital, social and events bringing a test and learn methodology to every activity
  • Carry out and review A/B and Multivariate Tests in order to optimise campaigns
  • Analyse data and customer activity maximising commercial opportunities and highlight key areas for review, analysis and improvements
  • Evaluate effectiveness through reporting and analysis to inform decision making and communicate insights for a range of audiences
  • Hands-on analysis of data to continuously improve conversion and ROI of paid media & organic channels
  • Work with reporting team to ensure the reports meets the needs brands and stakeholders

Campaign management:

  • Ensure completeness and accuracy of the campaign brief from the brand within the time stipulated
  • Partner with insights team to gain an understanding of customer behavior to ensure ongoing development of the brands’ Multichannel Marketing Strategy

Administrative focus:

  • Co-ordinate meeting with brands teams when required and following up with accurate note-taking and time based action plans/output
  • Ability to prioritise tasks, and the maturity to call for help when necessary
  • Ability to supervise a coordinator on campaign plans and projects and delegate tasks appropriately
  • Follow up with all stakeholders throughout the campaign duration
  • Ensure that all campaign assets are collated in a timely manner
  • Communicate campaign progress and key milestones

Technical knowledge:

  • Working knowledge of BI tools (Power BI), Microsoft products (Excel, Word, PowerPoint), Workflow systems (JIRA), Google Analytics, Social media platforms, Email solution providers
  • A good understanding of key digital performance metrics (impressions, CTR, CPC, CPA, conversion, etc.)

Who are we looking for:

  • Someone who is curious about all areas of marketing and marketing technology and keen to learn
  • Someone who is not afraid of getting their hands dirty
  • Someone who works well in a team but also is a self starter when needed

About Us:

As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.

Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.

Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.

From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.

Advertised: Arab Standard Time
Application close: Arab Standard Time

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