Loyalty & Insights Manager - Primark - UAE
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- Job Number:
- 4747436
- Work type:
- Permanent - Full Time
- Location:
- UAE
- Categories:
- Customer Contact, E-Commerce, Strategy & Transformation
Job Purpose
Support the execution and roll out of the Loyalty team’s business-as-usual marketing activities for Alshaya’s Aura loyalty programme, including the management of brand offers and programme rewards. Leverage Aura customer data to provide insights on customer behavior and engagement, supporting campaign optimization, customer engagement initiatives, and the continued strengthening of the loyalty programme in the region.
The below Key Performance Areas include but are not limited to:
- Identify value driving initiatives through data analysis
- Develop tailored marketing materials for each customer segmentation
- Help create a strong value proposition to service identified segments through engaging content
- Improve the customer experience through refining the end to end journey
- Work with the wider team to ensure these segments are fully serviced through comms, experiences and product enhancements as appropriate
- Monitor and maximise customer lifetime value strategies
- Continuous building of brand equity and awareness, for internal and external stakeholders, delivering long commercial benefits
- Support marketing objectives to create a consistent brand experience across all channels
- Drive compliance of the Loyalty Programme brand guidelines across the business (best practices in communication frequency, content, channels, data and workflow processes
- Develop and deliver insights for AURA, clearly leading them with the key trends to identify opportunities that will result in impactful business decisions. This includes studying the systemic data points & mapping those with the external factors like the domain & market trends, and engaging stakeholders across the senior leadership.
- Disseminate the insights through a series of well-prepared presentations, reports, meetings with relevant stakeholders, tailoring the in-depth study to the primary target audience.
- Proactively guide with insights leading to various customer engagement campaigns – cross-sell, upsell, tier engagement, churn analysis etc.
- Serve as a trusted advisor to company and brands leaders, presenting insights that inform key business decisions.
- Use insights to develop sound, fact-based loyalty strategies to drive incremental ROI against business objectives
Performance Deliverables:
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Perspective
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Key Result Area (KRA)
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Measure
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Financial
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Cost saving & Time Efficiency from Internal mobility
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- Incremental revenue generated from loyalty-driven campaigns (cross-sell, upsell, tier engagement)
- ROI of loyalty and customer engagement initiatives supported by insight-led recommendations
• Improvement in customer lifetime value (CLV) across key segments
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Customer
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Talent, DE&I
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- Increase in active AURA members and engagement rates
- Improvement in retention, repeat purchase, and churn reduction for targeted segments
- Effectiveness of personalised campaigns informed by customer insights
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Current Processes (Internal)
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Effective Talent Pipeline Building
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- Quality and timeliness of customer insights shared with Marketing, CRM, and Brand teams
- Number of business decisions, campaigns, or initiatives informed by AURA insights
• Measurable improvements in end-to-end customer journey performance
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Measurement, insights, and continuous improvement
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Internal Leadership
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- Regular delivery of actionable insight reports and presentations to senior stakeholders
- Evidence of insights influencing strategic decisions and commercial priorities
- Continuous improvement of analytics, segmentation, and reporting methodologies
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Advertised: Arabian Standard Time
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