As Senior Marketing Manager, you’ll partner closely with the Head of Marketing to bring Bath & Body Works’ iconic sensorial experiences to life across the UAE, KSA, and Kuwait.
You’re a hands-on marketer who turns deep category and customer insight into impactful campaigns, activations, and loyalty-driving programs.
You’ll own day-to-day execution along with a team of 6 across paid and organic channels, events, influencer partnerships, and CRM initiatives—ensuring every moment builds brand love and commercial impact.
Key Responsibilities
Insight & Planning
• Mine market and consumer data (purchase behaviour, trends, competitive activity) to inform tactical marketing objectives.
• Translate insights into detailed briefs, media plans, and activation roadmaps that support regional business goals.
Paid & Organic Channels
• Execute full-funnel paid media campaigns across Meta, Google, YouTube, TikTok, Snapchat, and regional publishers—optimizing for reach, engagement, and conversion.
• Manage organic social calendars and content creation, ensuring on-brand, culturally relevant storytelling that drives engagement and follows.
Events & Activations
• Plan and manage in-store and pop-up activations, product drop events, and experiential partnerships.
• Coordinate logistics, vendor partners, and on-site teams to deliver seamless guest experiences.
Influencer & Partnerships
• Source, negotiate, and collaborate with influencers and creators to produce authentic content that amplifies product launches and seasonal campaigns.
• Track performance and ROI of all influencer initiatives.
CRM & Loyalty
• Support the loyalty program strategy: segment audiences, deploy email/SMS campaigns, and analyze member behaviour to drive retention and share-of-wallet.
• Leverage customer data to personalize messaging and promotion cadence.
Measurement & Reporting
• Monitor campaign KPIs (awareness, traffic, conversion, loyalty metrics) and deliver weekly/monthly performance reports.
• Partner with analytics teams to generate FFM insights and recommendations for optimization.
Cross-Functional Collaboration
• Work alongside merchandising, retail operations, and customer experience teams along with internal support functions to align marketing initiatives with product assortments and in-store priorities.
• Ensure local execution adheres to global brand guidelines and leverages shared assets effectively.
Qualifications & Experience
• 5–7 years of marketing experience in beauty, lifestyle, or retail, with proven success in the GCC.
• Strong track record managing multi-channel paid media and organic social programs.
• Hands-on experience executing events, activations, and influencer campaigns.
• Proficiency in leveraging 1st party data for CRM platforms, email/SMS marketing tools, and loyalty-driven tactics.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Collaborative mindset, with experience working across stakeholder groups and external agencies.
• Fluent in English; Arabic proficiency is a plus.
What Success Looks Like
• Timely launch and optimization of full-funnel campaigns that meet or exceed KPIs.
• Elevated brand presence via BHT in UAE, KSA, and Kuwait through memorable activations and social engagement.
• Growth in loyalty transactional linkage, repeat purchase rates, and CRM-driven revenue.
• Strong, data-backed recommendations that inform future strategy and drive continuous improvement.
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