Primark is on the lookout for a trend-savvy, content-obsessed Influencer Specialist to help us take our brand presence to the next level across the region! 🌍✨

Role Profile:

Develop and execute strategies to leverage influencers for brand promotion and sales growth. This includes planning, sourcing, seeding, and gifting - especially for key initiatives such as the brand launch. This role involves identifying, engaging, and managing relationships with influencers, crafting compelling content, and analyzing campaign performance.

Key Areas of Focus:

If you’re someone who lives and breathes social media, knows how to spot the next big creator before they blow up 💥, and has the creativity to build scroll-stopping campaigns — this is your moment.

🎯 Based in the UAE

📱 Passion for fashion, culture & storytelling

🤝 Experience working with creators, building influencer strategies & delivering data-driven impact

This is your chance to shape how Primark shows up online — bold, inclusive, iconic. 👗📸

Think you’ve got what it takes? Or know someone who does? Apply now!!!