Alshaya

Brand Partnerships Manager 

Career Level E - Reporting to Senior Manager Brand Partnerships

Role Profile

• Lead engagement with brands in securing offers and rewards
• Showcase and help brands understand the value of data
• Keep abreast of loyalty programme competitor activities by division
• Share results and performance of key campaigns and engagements with brands
• Support the Loyalty team delivering the launch and roll out business as usual marketing of Alshaya’s loyalty programme
• Build and maintain a robust and exclusive Brand offers and Programme Rewards portfolio
• Build and leverage the Loyalty Programme as one of the leading programmes in the region

Key Performance Areas

• Enhance engagement through brand driven member exclusives (Offers) and unique experiences (Rewards) to drive spend, awareness, app penetration and frequency of sales & visits
• Grow value through cross sell and up sell across the Brand portfolio, advocating cross brand offers and rewards
• Monitor and maximise customer lifetime value strategies
• Working closely with the Marketing Team to deliver the Loyalty Marketing Plan and promotional calendar
• Deliver impactful, relevant omnichannel communications to drive engagement and increase linkage (aligned to the Loyalty Marketing Plan Strategy)
• Work closely and build strong and effective relations within Brand Marketing teams, wider CRM, Digital and Strategic Planning teams, to support both Loyalty Marketing Plan and strategy
• Continuous building of brand equity and awareness, for internal and external stakeholders, delivering long commercial benefits
• Support marketing objectives to create a consistent brand experience across all channels
• Drive compliance of the Loyalty Programme brand guidelines across the business (best practices in communication frequency, content, channels, data and workflow processes)
• Stay updated on market trends and innovations, CRM and customer loyalty best practices
• Management of marketing executives

 Skills Required

Essential

• Data driven and can identify opportunities to drive customer behavior
• Collaborative, customer-focused and able to create and translate visible value to the loyalty programme
• Proactive, self-managing with organisational skills
• Good problem-solving and a logical approach to work
• Time and task management and prioritisation skills
• Excellent communicator (written and verbal; AR is a plus)
• Leadership and teamwork skills balance
• Emirati Nationals

Experience

• 5+ years direct experience in Marketing, CRM or Loyalty
• Experience with Retail brands – areas of Fashion / Apparel / Beauty / Wellness
• Strong experience of planning, executing and delivering Marketing Campaigns
• Understanding of the different marketing communication channels (CRM, Offline, Digital, Social, ATL, BTL)
• Expert user of MS Office: Excel, Word, PowerPoint
• Workflow systems (JIRA), Google Analytics, Social media platforms, Email solution providers are a plus