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At Alshaya, we make thousands of job offers every year, and we look forward to welcoming successful candidates to our growing business.

Here are some important facts you need to know about our processes, so you can be sure that your job offer is genuine.

  • We never ask candidates to pay fees or send us money.
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If you have concerns and wish to confirm a job offer is genuine, email us at Please include a photo or screenshot of the message you have received (please do not forward the original).

Note: Please do not send your CV to the email address listed above as it will not be considered as an application for work.

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CRM & Loyalty Manager - Starbucks - UAE

Apply now Job no: 583825
Location: UAE
Dubai Head Office


From the beginning, Starbucks set out to be a different kind of company. One that not only celebrates coffee and the rich tradition, but that also brings a feeling of connection. Starbucks coffeehouses have become a beacon for coffee lovers everywhere because they know they can count on genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time. It’s not unusual to see people coming to Starbucks to chat, meet up or even work. Starbucks is a neighborhood gathering place, a part of the daily routine – and we couldn’t be happier about it. Get to know us and you’ll see: we are so much more than what we brew. Starbucks prides itself on its people, or ‘partners’ as we call them. We strive to develop each partner to achieve their career goals, whether this is to become a district manager, Coffee Master or work within one of our Head Office functions.

Role Profile:

The Loyalty and Retention Marketing Manager role requires a self-starter with the drive and skillset to advance our CRM and Loyalty program at pace. This is a key strategic role within the business, playing a crucial part in our transition towards an omnichannel customer experience. The role presents a unique opportunity to have a significant impact on a business that is already thriving, with the scope to develop a team and roadmap to improve the customer experience in line with our business objectives. We are looking for someone who has an in-depth knowledge of personalized marketing and CRM, loyalty programs and drivers for customer engagement, ideally within an omnichannel environment. The successful candidate will have a proven track record of leading cross functional teams and influencing internal and external senior stakeholders. You are a capable leader with strong interpersonal skills and the ability to lead both peers and your team, nurturing and developing direct reports. You demonstrate a clear understanding of complex business needs, employing an analytical, problem-solving approach with the ability to make data-led decisions with speed to deliver results. You thrive in fast paced environment and enjoy driving and leading change.


Qualifications and Experience:

•Ideal Candidate with 5-8 years of experience in a CRM and Loyalty roll ideally in a Franchisee /Retail environment.

•Experience in implementing and maintaining a high-performing loyalty and/or CRM programme.

•Experience of extracting, analysing and interpreting customer data to make informed decisions. 

•Ability to manage outsourced third parties and internal support teams.

•Proven ability to manage and prioritize requests working to tight timescales, whilst maintaining quality. 

•Strong leadership skills and managing high performance teams.

About Us:

Alshaya Group is a dynamic family-owned enterprise which was first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering customers an unparalleled choice of well-loved international brands, including: Starbucks, H&M, Mothercare, Debenhams, Cos, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Vavavoom, Pottery Barn and KidZania.

Alshaya Group’s portfolio extends across MENA, Russia, Turkey, and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to delivering great customer service and brand experiences.

Fresh, modern, and relevant, Alshaya’s constantly evolving retail portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be.

Advertised: Arabian Standard Time
Application close: Arabian Standard Time

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