Marketing Manager - Digital & Marketing (Loyalty) - Kuwait

Apply now Job no: 560330
Location: Kuwait, UAE
Dubai Head Office

Role Profile

  • Support the Loyalty team delivering the launch and roll out business as usual marketing of Alshaya’s loyalty programme
  • Build and maintain a robust and exclusive Brand offers and Programme Rewards portfolio
  • Build and leverage the Loyalty Programme as one of the leading programmes in the region


Key Performance Areas

  • Enhance engagement through brand driven member exclusives (Offers) and unique experiences (Rewards) to drive spend, awareness, app penetration and frequency of sales & visits
  • Grow value through cross sell and up sell across the Brand portfolio, advocating cross brand offers and rewards
  • Monitor and maximise customer lifetime value strategies
  • Working closely with the Marketing Team to deliver the Loyalty Marketing Plan and promotional calendar
  • Deliver impactful, relevant omnichannel communications to drive engagement and increase linkage (aligned to the Loyalty Marketing Plan Strategy)
  • Work closely and build strong and effective relations within Brand Marketing teams, wider CRM, Digital and Strategic Planning teams, to support both Loyalty Marketing Plan and strategy
  • Continuous building of brand equity and awareness, for internal and external stakeholders, delivering long commercial benefits
  • Support marketing objectives to create a consistent brand experience across all channels
  • Drive compliance of the Loyalty Programme brand guidelines across the business (best practices in communication frequency, content, channels, data and workflow processes)
  • Stay updated on market trends and innovations, CRM and customer loyalty best practices
  • Management of marketing executives

Skills Required


  • Collaborative, customer-focused and able to create and translate visible value to the loyalty programme
  • Proactive, self-managing with organisational skills
  • Good problem-solving and a logical approach to work
  • Time and task management and prioritisation skills
  • Excellent communicator (written and verbal; AR is a plus)
  • Leadership and teamwork skills balance


  • 5+ years direct experience in Marketing, CRM or Loyalty
  • Experience with Retail brands – areas of Fashion / Apparel / Beauty / Wellness
  • Strong experience of planning, executing and delivering Marketing Campaigns
  • Understanding of the different marketing communication channels (CRM, Offline, Digital, Social, ATL, BTL)
  • Expert user of MS Office: Excel, Word, PowerPoint
  • Workflow systems (JIRA), Google Analytics, Social media platforms, Email solution providers are a plus

About Us:

Alshaya Group is a dynamic family-owned enterprise which was first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering customers an unparalleled choice of well-loved international brands, including: Starbucks, H&M, Mothercare, Debenhams, Cos, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Vavavoom, Pottery Barn and KidZania.

Alshaya Group’s portfolio extends across MENA, Russia, Turkey, and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to delivering great customer service and brand experiences.

Fresh, modern, and relevant, Alshaya’s constantly evolving retail portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be.

Advertised: Arabian Standard Time
Application close: Arabian Standard Time

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