Performance Marketing Specialist - Starbucks - Kuwait
Job no: MRF8610
Kuwait Head Office
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrates coffee and the rich tradition, but that also brings a feeling of connection.
Starbucks coffeehouses have become a beacon for coffee lovers everywhere because they know they can count on genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time. It’s not unusual to see people coming to Starbucks to chat, meet up or even work. Starbucks is a neighborhood gathering place, a part of the daily routine – and we couldn’t be happier about it. Get to know us and you’ll see: we are so much more than what we brew.
Starbucks prides itself on its people, or ‘partners’ as we call them. We strive to develop each partner to achieve their career goals, whether this is to become a district manager, Coffee Master or work within one of our Head Office functions.
The Digital Performance Marketing Executive will support the Digital Performance Marketing Manager deploy campaigns, track and report on campaigns to support our marketing goals.
In line with our strategy, he/she will monitor campaigns ensuring they are making a measurable commercial contribution to Starbucks through increased customer acquisition, with a particular focus on our loyalty program and our ecommerce channels and digital platforms, and increased footfall to our stores. He/ she will be responsible for ensuring KPIs are monitored and reported on to evaluate our marketing spend (e.g. ROAS), so that we take action to improve future campaigns based on findings.
He/ she will also play a role in the ongoing digital transformation of Starbucks MENA by overseeing the Starbucks location map data is maintained and accurate to further ensure improved customer engagement in both a paid and unpaid/organic traffic capacity. The ideal candidate will be a relentless promoter of continual performance improvement, will enjoy exploring new ways of doing things, and will inspire peers and partners to do the same.
Digital media landscape and trends, proficient knowledge of digital analytics (GA), Google Ad tools, and Google maps. Proficient knowledge of the latest social media advertising tools and platforms, understanding of the MarTech landscape and likely evolution, digital native content creation.
- 2 years focused on end-to end-delivery of cross-channel digital campaigns
- Experience as digital marketer in a fast-paced omnichannel retailer is essential
- Experience working in a digital media/ advertising agency is a valuable plus
- Experience with large regional organizations is a plus
- A strong track record of rolling out digital marketing campaigns and reporting thereafter.
Solid knowledge of digital and social channels; creative judgment; marketing performance monitoring and reporting; in-depth knowledge of Google tools is required (Adwords, Analytics, etc.); mobile marketing and remarketing; programmatic advertising; good understanding of ecommerce is a valuable plus.
Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.
Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.
Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.
Fresh, modern and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.
Advertised: Arab Standard Time
Application close: Arab Standard Time
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