Digital Media Buying Manager - Customer & Marketing Communications - Kuwait
Job no: MRF6015
Kuwait Head Office
Reporting to the Senior Media Buying Manager the role will be responsible for creating and managing media buying campaigns across platforms and brands. The Digital Media Buying Manager will ensure that campaigns and all associated tasks are accurately executed and optimized in a timely manner to achieve agreed-upon objectives and KPIs. They will work in collaboration with other CRMD and Brand teams in ensuring that digital campaigns are fully integrated into the overall campaign strategy and plan. The Digital Media Buying Manager will also play an active role in developing the media buying infrastructure from a tool and technology perspective. The Digital Media Buying Manager will be responsible for managing and upskilling a team of executives and coordinators. They will be a thought leader on all things digital marketing and be a prominent evangeliser across the organisation.
The below Key Performance Areas include but are not limited to:
Create and manage media buying campaigns across biddable platforms (Facebook, Google, Yandex etc.) focused on maximising ROI
Optimise campaigns based on agreed objectives and targets
Work across multiple brands and ensure timely and high-quality delivery of tasks
Monitor day to day performance and budgets across all campaigns against KPI.
Adopt and implement a ‘test and learn’ culture by utilising A/B and multivariate testing.
Work closely with the India based team to understand brand priorities and improve campaign performance and help to develop internal benchmarks.
Support the creation of media plans based on insights derived from historical campaigns.
Support the development and implementation of media buying tools
Keep abreast of industry news and developments
Manage a team of media buying executives and coordinators
Strong analytical and numerical skills and ideally in-depth knowledge of analytics tools such as Doubleclick and GA
Effective communicator who will be able to take complex solutions and distil them into simple to understand, business-related scenarios.
Thorough understanding of the technical setup required to efficiently monitor and report on digital campaigns
Working knowledge of bid management systems
Expert skills on delivering results for multiple stakeholders
Wider knowledge of the digital marketing channels, such as affiliation, mobile, web and email and how these integrate from a strategic point of view would be ideal
3+ years media buying experience from operational roles – agency or client-side
Experience managing large scale media buying campaigns ideally across multiple brands within the retail sector
Proven skills in improving media buying performance and growing revenue
Commercially savvy and experience managing activity against sales/revenue targets
Team player with a collaborative approach and confidence to challenge ways of working when appropriate
Experience managing teams
Innovative and passionate about digital marketing in general and media buying in particular
As a leading international franchise operator, with nearly 90 of the world’s most recognised
brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality
experiences to millions of customers across the Middle East & North Africa, Russia, Turkey,
Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a
consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering
force in brand franchising, using its exceptional knowledge and experience to expand at
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare,
Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body
Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently
grown and diversified and today offers customers an unparalleled choice of brands across
multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home
Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people
from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure
destinations, a growing online business and a commitment to delivering great customer
Advertised: Arab Standard Time
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