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Display Specialist - Strategy & Digital - UAE

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Job Number:
4389450
Work type:
Permanent - Full Time
Location:
UAE
Categories:
Mid-Senior Level

Display Specialist – Strategy & Digital - UAE

 

Job description: 

  • Assist in the formulation of strategies to build a lasting App Marketing connection with consumers.
  • Plan and monitor the ongoing campaigns on App marketing channels (networks/social/programmatic) 
  • Experienced in Google Ads and Social Channels and MMP integrations
  • Share creative and content best practices with brand teams
  • Collaborate with Channel Managers to improve App Marketing conversion funnel 
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adjust, Firebase etc.) 
  • Acquire insight in online marketing trends and keep strategies up to date 
  • Maintain partnerships with media agencies and vendors  
  • Support the channel owner in day-to-day task to fulfill the App & Display KPI’s 

Requirements 

  • Google Ads: Experience with Google Ads platform and/or Google Ads Editor
  • Data reporting: Able to create (excel, google sheets, data studio) marketing reports
  • App marketing: Understanding of MMP (mobile measurement partner) like Adjust, branch, etc
  • Proven experience as Digital Marketing Executive or similar role 
  • Excellent understanding of digital & Mobile marketing concepts and best practices 
  • A basic understanding of Marketing Funnels and audiences 
  • Experience with B2C Marketing, Google AdWords and External Display vendors 
  • Working knowledge of ad serving tools (e.g., Criteo, Display Networks, app networks) 
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, Adjust, WebTrends etc.) 
  • Experience of out-of-home advertising (outdoor advertising) will be a big plus
  • Skills and experience in Digital marketing tools 
  • Analytical mindset and critical thinking 
  • Excellent communication and interpersonal skills 
  • BSc/BA in marketing or relevant field 

Advertised: Arabian Standard Time
Applications close: Arabian Standard Time

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