Senior Marketing Manager (Loyalty & Retention) - Starbucks - Kuwait

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Location: Kuwait
Kuwait Head Office


From the beginning, Starbucks set out to be a different kind of company. One that not only celebrates coffee and the rich tradition, but that also brings a feeling of connection. Starbucks coffeehouses have become a beacon for coffee lovers everywhere because they know they can count on genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time. It’s not unusual to see people coming to Starbucks to chat, meet up or even work. Starbucks is a neighborhood gathering place, a part of the daily routine – and we couldn’t be happier about it. Get to know us and you’ll see: we are so much more than what we brew. Starbucks prides itself on its people, or ‘partners’ as we call them. We strive to develop each partner to achieve their career goals, whether this is to become a district manager, Coffee Master or work within one of our Head Office functions.

Role Profile:

We are looking for an experienced senior marketer with significant experience of Customer Loyalty schemes and Retention management to join the growing Starbucks team. The ideal candidate will combine strategic thinking and vision within an eye for detail and technical aptitude, including a strong knowledge of the relevant platforms, technologies and processes.

He/ she will play a pivotal role in the development of Loyalty & Retention strategy for Starbucks MENA and will have the opportunity to shape and develop their own team. However, he/ she must also be willing to roll up their sleeves and get involved in the detail from day one as we develop our capabilities.

Experience needed:

Over 7 years of experience focused on building, implementing and developing customer loyalty schemes and/ or retention programmes, ideally in a mainstream retail business

Over 3 years of experience in an omnichannel business is essential 

Experience of building up a new team is essential

Proven experience contributing to, or leading, the launch and roll-out of a new customer loyalty programme is a significant plus

Demonstrable track record of delivering sales improvement and/or customer KPI improvements through effective CRM management is a valuable plus

Experience working in a fast-paced and demanding environment, effectively interacting with many cross-functional teams (Analytics & Insight, omnichannel Marketing, IT development, UX/ design, store and ecommerce trading, Category management, etc.)

Solid experience and knowledge of technical and non-technical documentation best practices (Change Requests, Business Requirements, etc.) to support effective implementation

Experience in querying and manipulating datasets using SQL (advanced knowledge of SSQL required) or Python is not essential but would be a plus

Management of third-party agencies and suppliers


Holds a BA/BS in Business, Psychology, Marketing or a related field. An MBA or other further degree is a plus

Expert knowledge of, and experience with, a customer data platform (e.g. Exponea), and a CRM platform (Salesforce Marketing Cloud, or similar)

Expert knowledge of common customer database management tools (Universal)

Excellent understanding of common analytics tools (Microsoft Excel, including Pivot Tables, Macros and VLOOKUPs,)

Good understanding of the MarTech landscape and how it will evolve in the near future

Knowledge of regulations governing the acquisition, storage and management of customer data in our markets would be a significant plus

Good understanding of lookalike modelling and datamining techniques

About Us:

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.

Advertised: Arab Standard Time
Application close: Arab Standard Time

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