Alshaya

Marketing Executive – Content & Digital

Career Level F – Reporting to Senior Marketing Manager

Role Profile:

This role oversees and executes channel strategies and manages content creation for the Aura loyalty programme, ensuring alignment with Alshaya brand objectives. The Marketing Executive will be responsible for developing and implementing CRM initiatives to enhance customer engagement, acquisition, development, and retention. This includes managing content creation and writing, ensuring brand consistency across all Alshaya Loyalty communications and providing content support for Alshaya brands within the Aura ecosystem.

Key Performance Areas:

• Develop and execute targeted CRM campaigns across multiple channels (email, SMS, push notifications, in-app messaging, etc.) to enhance customer engagement and loyalty.
• Manage the creation, writing, and editing of engaging content for various CRM touchpoints, ensuring brand voice and consistency.
• Oversee and support written content creation and Arabic translations for Alshaya Loyalty, driving brand consistency across all design requirements.
• Create Arabic first content
• Manage expectations of timelines and delivery with key stakeholders
• Promote customer engagement through targeted Customer Loyalty Offers and Rewards, leveraging CRM data and insights.
• Work closely with the Marketing Team to deliver the Loyalty Marketing Plan and promotional calendar, ensuring CRM activities are integrated.
• Collaborate effectively with Brand Marketing teams, wider CRM and Creative Studio teams to ensure seamless execution of loyalty initiatives.
• Plan, develop, and execute omni-channel campaigns, utilizing CRM data to create effective sales funnels and maximize loyalty value.
• Adopt and help brands adopt new processes and best practice standards within CRM and content management.
• Support the adoption of brand guidelines across the business in all CRM and content-related activities.

Skills Required:

Essential:

• Excellent English and Arabic – verbal and written skills.
• Proven ability to develop and execute CRM strategies and campaigns.
• Strong content creation and writing skills with an understanding of different communication styles and target audiences.
• Ability to work with internal and external stakeholders on multiple deliverables.
• Think both creatively and strategically, translating into marketing and CRM campaigns.
• Proactive with strong organizational skills.
• Detail-oriented with strong inter-personal skills.
• Good problem-solving and a logical approach to work.
• Excellent communicator
• Team working.

Experience:

• 3+ years direct experience in Marketing, Brand Planning, or CRM.
• Experience within the Fashion / Beauty/ Wellness / Food industry.
• Experience in cross-channel marketing campaigns (SMS, email, push notifications, digital, social media, website/web portal) with a strong understanding of CRM principles.
• Planning, executing, and delivering Marketing and CRM Campaigns.
• Expert user of MS Office: Excel, Word, PowerPoint.