Online Manager - Ecommerce - UAE
Job no: 2279842
Dubai Head Office
eCommerce is an exciting new support function within Alshaya as the business launches transactional websites for a number of the 75+ brands and 15+ countries within the Alshaya portfolio. The function is rapidly building Alshaya’s multi-channel capability to deliver customers’ choice and convenience when shopping in a number of rapidly growing online emerging markets. The function is split in to 4 key areas – Trading & Merchandising, Operations & Program Management, Design & Content and Digital Marketing.
Role description: Web analytics (Google Analytics Universal or 360) subject matter expert for the Central eCommerce division. Responsible for business requirement gathering, solution documentation and validation of implementation. Will deliver reports, data analysis and actionable insights to web store trading, UX and trade marketing teams. Delivers analysis and recommendations that supports continuous improvement to onsite merchandising, customer experience and journey as well as optimizing customer acquisition, conversion and retention.
Accountable for implementing a consistent approach to web analytics (Dashboards / Reports / Alerts) BI reporting that is scale-able and easy to replicate for additional online brands/markets
Web analytics lead for the delivery of custom reports to communicate key metrics, insight, conclusions and recommendations to the business
Responsible for delivering engaging reports and persuasive presentations of conclusions that drive decisions to support customer journey and experience improvements to optimise conversion
Responsible for working closely with IT development to ensure data accuracy and quality in all web analytic tool implementations
Accountable for creating, co-ordinating and managing the implementation of web analytics workshops (training, requirement review and support) with online business teams to ensure web analytics and insights are utilised effectively to support decision making
Responsible for reviewing and auditing current implementations to ensure all interactions are tracked and measured accurately
Responsible for supporting digital marketing teams through development of segmentation analysis and develop multi-channel attribution models
Champion a test and measuring culture, utilising all available data to help identify candidate areas of Alshaya’s ecommerce web sites where customer experience could be improved
Responsible for working collaboratively with cross functional teams to define business requirements for new web sites and analytical tool implementations
Responsible for ensuring a quality driven UAT approach and providing support for pre-release testing and quality assurance feedback for analytic code implementations
Responsible for cascading knowledge of web analytic tool product development and web analytics trends / best practices to the business
Responsible for defining relevant KPIs to reflect customer's behaviour and value in order to track them on regular basis (Customer Profitability, Customer Lifetime Value (CLV) and Channel Attribution)
Experience and profile requirements:
3+ years in Web Analytics and a subject matter expert in Google Analytics (Universal or 360), Google Tag Manager, Conversion rate optimization and AB Testing.
Ideal candidate comes from B2C omnichannel or pure play large eCommerce business in a mature ecommerce market.
Professional profile: Analytical and numbers driven, strong problem solver and easily conveys insights for change from data.
M.H. Alshaya Co. is a leading international franchise operator for nearly 90 of the world’s most recognised retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, Victoria’s Secret, Boots, Pottery Barn and KidZania. The company operates over 3,900 stores across diverse customer sectors: Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment.
Alshaya’s stores can be found in markets across the Middle East and North Africa, Russia, Turkey and Europe and the company employs more than 53,000 people from over 120 nationalities.
The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.
M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.
Advertised: Arabian Standard Time
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