Manager - Web Analytics & Customer Insight - eCommerce - Kuwait
Job no: 1740673
Kuwait Head Office
eCommerce is an exciting new support function within Alshaya as the business launches transactional websites for a number of the 75+ brands and 15+ countries within the Alshaya portfolio. The function is rapidly building Alshaya’s multi-channel capability to deliver customers’ choice and convenience when shopping in a number of rapidly growing online emerging markets. The function is split in to 4 key areas – Trading & Merchandising, Operations & Program Management, Design & Content and Digital Marketing.
As Senior Web Analytics Manager for eCommerce, you will lead web analytics and insights activity for our eCommerce central support function, driving the daily evolution of our brand web sites' performance and functionality across multiple brands/markets.
You will be responsible for defining, executing and evolving the eCommerce web analytics and insight strategy. This will see you working closely with regional online marketing teams and the Central and Regional digital marketing teams to provide insights and deliver an integrated omni-channel single view of the customer.
With specific regard toward Customer Web Site Insights, you will be accountable for the creation of reports, statistics and analysis for new and existing customer on site activities, in order to to support Focus on Customer as well as for improving ecommerce customer behaviour and insight data visibility to the business.
The ability to create and maintain excellent team and cross functional working relationships is essential as you will be tasked with structuring, building and developing a high performance web analytics central function that can scale in line with the business multi-channel strategy and roadmap.
This role is an excellent opportunity for a multi-channel web analytics subject matter expert with five or more years of experience in a Web Analyst role within a multi-channel retail environment, and product expertise in Google Analytics Universal and 360 web analytics tools. You should be degree educated in a related field, and preferably have Google accreditation.
M.H. Alshaya Co. is a leading international franchise operator for nearly 90 of the world’s most recognised retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, Victoria’s Secret, Boots, Pottery Barn and KidZania. The company operates over 3,900 stores across diverse customer sectors: Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment.
Alshaya’s stores can be found in markets across the Middle East and North Africa, Russia, Turkey and Europe and the company employs more than 53,000 people from over 120 nationalities.
The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.
M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.
Advertised: Arab Standard Time
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